Selling your home is an exciting yet stressful process, and the day of the real estate photoshoot can be one of the most nerve-wracking moments. The images captured will serve as a key marketing tool, influencing potential buyers’ first impressions and, ultimately, your home’s sale price.

A well-prepared home allows photographers to do their job effectively, highlighting the best features of your property without distractions. To ensure your home is photo-ready, follow this comprehensive checklist and expert tips.

Professional real estate photography has become a critical part of home marketing. Listings with high-quality images receive more online views, generate greater interest, and often sell faster and at higher prices.

Photographers and videographers are visual artists who specialize in showcasing homes in their best light. However, their ability to create stunning images depends largely on how well the home is prepared before they arrive. A cluttered or poorly lit home can diminish the effectiveness of even the most skilled photographer’s work.

By preparing in advance, you allow your photographer to focus on capturing the best angles, lighting, and features of your home—rather than spending time tidying up.

General Home Preparation

• Declutter All Rooms – Remove excess furniture, decorations, and personal items to create a clean, spacious look.
• Depersonalize the Space – Take down family photos, personalized décor, and any items that could distract buyers from imagining themselves in the home.
• Turn On All Lights – Bright lighting enhances real estate photography, making the home appear larger and more inviting. Check and replace any burned-out bulbs.
• Open All Window Treatments – Let in natural light by opening blinds and curtains. Clean windows for a spotless, polished look.
• Turn Off Fans, TVs, and Computer Screens – Moving objects can cause motion blur in HDR photography. Ensure everything is still for crisp, clear images.

Kitchen

• Clear and Clean Countertops – Remove small appliances, dish racks, and decorations. A clutter-free kitchen looks more spacious and inviting.
• Empty the Sink and Put Away Dishes – A spotless sink and gleaming surfaces enhance the kitchen’s appeal.
• Remove Magnets and Papers from Refrigerator – These can be distracting and make the kitchen look untidy.

Bathrooms

• Clear All Personal Items from Countertops – Store toothbrushes, soaps, and toiletries out of sight.
• Hide Shower Products – Place shampoo bottles, razors, and soaps in a bin under the sink.
• Ensure Towels are Clean and Neatly Folded – Display only fresh, neatly arranged towels on towel racks.

Bedrooms

• Make the Beds – Use matching sheets, blankets, and decorative pillows for a well-staged appearance.
• Declutter Nightstands and Dressers – Keep only a lamp and one decorative item, such as a book or small plant.
• Put Away Clothing and Shoes – Store away any items left on the floor or furniture.

Living Areas

• Remove Excess Furniture – Overcrowded spaces appear smaller in photos. Keep furniture minimal to create an open feel.
• Organize Bookshelves and Storage Spaces – Arrange books neatly and clear clutter.
• Fluff and Arrange Pillows – Ensure throw pillows and cushions are well-positioned.

Exterior & Curb Appeal

• Tidy Up Landscaping – Mow the lawn, trim bushes, and remove weeds.
• Sweep the Porch, Patio, and Driveway – Ensure all outdoor areas are clean and inviting.
• Remove Cars from the Driveway – Park vehicles away from the home to provide an unobstructed view.
• Hide Trash Bins and Yard Equipment – Store garbage cans, garden hoses, and tools out of sight.
• Stage Outdoor Spaces – Open patio umbrellas and arrange furniture to create an inviting atmosphere.

Final Touches

• Remove All Pet Items – Hide pet bowls, beds, and toys to appeal to all buyers.
• Be Prepared to Leave During the Shoot – The photographer needs a distraction-free environment to work efficiently.
• Have a Lock-Up Plan – Leave instructions for the photographer if you won’t be home.

The Importance of Timing & Weather Considerations

Weather can impact real estate photography, particularly for exterior shots and drone footage. If the forecast predicts heavy rain or extreme conditions, be prepared for potential rescheduling. Work with your photographer and real estate agent to determine the best timing for your photoshoot.

Maximizing the Impact of Your Listing

Your home’s marketing begins with great preparation and an experienced photographer. Completing this checklist ensures that your home is ready to be showcased at its absolute best. High-quality images lead to stronger online engagement, increased showings, and ultimately, better offers.

Don’t let the final details slip through the cracks—your hard work in preparing your home for the photoshoot will pay off in a successful sale!